His line up of cars include a 288 GTO, F40, F50, Enzo and a LaFerrari. Also known as "Ferrari Collector David Lee," he is the CEO and Chairman of the Hing Wa Lee Group, which was formerly run by his father. Do you want to stay up to date of all the news about Economy?Turn on push notifications and don't miss anything! Former NBA Player David Lee May Be Joining VC Firm Social Capital, Panda Express Launched With A Small Business Loan. According to David Lee, yellow was the original Ferrari racing color. ), F12 DSKL TDF $1.3 million (1/1 produced in his honor and named in his reference). The Ferrari F40 was equipped with a 2.9-liter twin-turbo V8 capable of producing 471 HP and 426 lb-ft of torque. and must be updated when channel data changes. He is also known for his Ferrari collection, which includes all five of the greatest Ferrari cars ever made: the 288 GTO, F40, F50, Enzo, and LaFerrari. Lee gives us a glimpse inside his incredible garage in his hometown of Los Angeles, and explains why he spent US$1million modernising a classic Ferrari Dino. David Lee Ferrari is a world-renowned Ferrari collector who owns one of the most impressive and valuable collections of Ferraris in the world. The multimillionaire watch and jewelry entrepreneur already owns a garage full of Ferrarismany bought directly from the factoryas part of his $50-million car collection. Follow. The P1 GTR car was also 110 pounds lighter than the standard P1. The elegant machine housed a Colombo-designed V12 engine capable of a maximum power output of 240 HP and a respectable 178 lb-ft of torque. This car is one of the most sought-after Ferraris of all time, and it is definitely the crown jewel in David Lees car collection. Business executive who has worked as Chairman & CEO of Hing Wa Lee Group. What if it looked like it did beautiful but had more power?. RELATED: McLaren CEO Zak Brown Gives Tour Of His Sports Car Collection. The estimated value of the Ferrari 250 Lusso Competizione is around $10,000,000. David Lee is a former American professional basketball player. The $300 million worth of antique and exotic vehicles makes up a significant portion of the fashion designer's personal assets, not including his shares in the Ralph Lauren Corporation. David Lee's $50 Million Worth Ferrari Collection. It was one of the fastest GTs on the road during the 1960s. 1.1m Followers, 651 Following, 6,454 Posts - See Instagram photos and videos from David Lee I Ferrari Ambassador (@ferraricollector_davidlee) ferraricollector_davidlee. The privilege of owning even a single Ferrari is unparalleled, but a garage housing $50 million worth of them is almost otherworldly. With hyper-cars, if you have money and you present yourself well to the ownership, you can buy a car. Ferrari has strict rules for buying its cars Likewise, David Lee has also managed to create quite a stir in the world of exotic car collections with his passionate and truly awe-inspiring take on Ferraris. David SK Lee Net Worth. And I know that my luncheon experience yesterday with David Lee at his OO TORO SUSHI (1569 Fairway Drive, #126 B&C, Walnut, Ca. The automaker was not happy with the unwanted publicity he was receiving. He also played volleyball professionally in Greece, Russia, Italy, France, Puerto Rico, Portugal, and Indonesia. David Lee seemed to be the ideal candidate for Ferrari's exclusive VIP list of individuals invited to purchase their limited-edition supercars. Well, there's too much traffic, I can't pass, no! The car can go from 0-60 in 2.6 seconds and can reach a top speed of 217 MPH. He stands 2.06 meters (6 feet 9 inches) tall and weighs around 245 lb (111 kg) about his physical stats. There were a total of 349 F50s ever made, and only 31 of those F50s were given a yellow coat of paint, and David happens to have one of them. Net Worth & Salary of David Lee in 2023. His garage holds models ranging from the 288 GTO to the latest LaFerarri, with a lot of others in between. He felt he was acting as a good brand ambassador, something Ferrari absolutely demands if anyone wants to buy any of the more desirable models from an official dealer, and thought he had a good chance at finally landing a LaFerrari Aperta. The F40 was the second of the "Big 5" cars that he purchased. February 27, 2023 endeavor air pilot contract No Comments . Ferrari also frowns upon after-market modifications. While this principle may be valid for many businesses, it is often not the case for the exclusive group of Ferrari VIP owners. Spyder, and a 1958 Ferrari 250 Testa Rossa Spyder, among others. The Enzo is part of his "Big 5 Halo" Ferrari cars. The rarest and most valuable vehicle in Laurens collection is a 1938 Bugatti 57SC Atlantic that has a unique aerolite body and runs on a 3.3-liter, supercharged engine. While these reports may be exaggerated, Ferrari executives certainly wont consider Tyga the ideal candidate for their exclusive group. His passion for investing and cars lead him into the world of car collecting. The F40 encompassed an extremely sophisticated personality, with its turbo-charged power-train and superior chassis configuration giving it the aptitude of a racing car. Business executive who has worked as Chairman & CEO of Hing Wa Lee Group. It is now part of his Big 5 collection. It started 7 years ago and has 130 uploaded videos. Its cream and black, and I call it my cappuccino.. An unassuming 51-year-old married father of two, Lee frequents the worlds most prestigious car shows, hosts big-spender dinners for Chopard in Geneva, jets to Asia and the Middle East to visit clients, and drives with Koenigsegg-owning friends. When Lee took his Ferrari F12 TdF DSKL to order a meal at In-N-Out burger, Ferrari frowned upon his antics. 6. Singer Vehicle Design perfected the business side of it years ago when it started restoring Porsche 911s to the tune of $600,000 and up, taking cues from prolific private individuals who outlawed classic cars for years before. That is a huge change.. Coincidentally, the 330 GTS has won the Platinum award at the Ferrari Cavallino Concours event three years in a row. He is the owner of Hing Wa Lee Jewelers, a high-end retail store that deals in expensive watches like Rolex and . Performance & security by Cloudflare. You've recently become very active on social media. James Young. On Lee's official website, he states, "When I first took over my family business, I did everything. The net worth of Ferrari Collector David Lee's channel through 13 Feb 2023 $34,120 Videos on the channel are posted in the categories Lifestyle, Vehicle. David Lee Net Worth and Salary: David Lee is a retired American professional basketball player who has a net worth of $40 million.David Lee Net Worth.Net Worth:$40 MillionSalary:$15 MillionDate of Birth:Apr 29, 1983 (38 years old)Gender:MaleHeight:6 ft 9 in (2.06 m)2 weitere Zeilen He also owns the shopping center that is home to his businesses. Hamilton hopes his next acquisition will be a Mercedes-Benz 300 SL (the Gullwing) and a Ferrari 250GT California Spyder (a real one, not the replica made for the movie Ferris Bueller's Day Off). A request for comment from Ferrari returned an emailed statement saying that, while Ferrari brass arent aware of the specifics of Lees Dino, It is worth noting the importance of authenticity in the classic car market. David Lee has two Ferrari F40s, in both red and yellow, as part of his "Big 5" collection. The performance vehicle had various technological cues that represented the brands expertise from the tracks of Formula 1 and its purpose-built lightweight construction was uncanny. Who is (Gerald Dempsey Buster Posey III ) Buster Posey Wife? When the LaFerrari first came out in 2013, it was only offered to Ferrari's special clients. The 330 GTS had a 4.0-liter V12 engine that produced 300 hp and had 241 lb-ft. of torque. The engine puts out 347 hp and 318 lb-ft of torque, and it helps the car go from 0-60 MPH in 5.4 seconds and to a top speed of 174 MPH. It sits so low to the ground that its easy to simply step over the door to get inside; the steering and braking are eased by semiautomatic power systems. David Lee was born David SK Lee on October 21, 1969, in Hong Kong, China. The Ferrari Classiche certification process that ensures this, the Ferrari Certificate of Authenticity, protects the priceless heritage of an historic car, and generally increases sale value, while giving access to the most prestigious official events organized by Ferrari., Not that Lee seems to care. Lee is among a handful of car collectors who can boast theyve owned all five halo cars from Ferrari. Because the automaker produced only 200 examples of this rare car, the enthusiast had to break the rules to purchase one. To celebrate 20 years since their victory at the 1995 24 Hours of Le Mans, McLaren announced that they would be bringing back the GTR name by making a track-only version of the P1. Apart from acting as a business leader and philanthropist, David is also the proud owner of some of the rarest and most exorbitant Ferraris the world has ever seen. Your IP: He was 88. It could go from 0-60 MPH in 7 seconds, and it had a top speed of 150 MPH. Also Read: With A Net Worth of $600 Million, Check Out Jay Leno's Car Collection Tim Allen's Updated 2023 Car Collection Combien gagne t il d argent ? His collection is worth an estimated $100 million. He has already completed the "Big 5" in red, and he is planning to complete the "Big 5" in yellow sometime soon. When I was 29, I bought a Diablo VT, but it was always in the shop, Lee says during an interview in Los Angeles. Who is David Lee net worth? Estimates put the price paid at more than $3.5 million. Sa fortune s lve 2 000,00 euros mensuels However, he does very well in non-mainstream events, rallies, drifting circuits, and endurance races, like the hypercar-filled Gumball 3000. The maker of the most famous sports cars in the world, Ferrari promotes the exclusivity of their vehicles by using several criteria to limit the purchase of their automobiles. David Lees net worth is estimated to be $61.3 million. Berkeley in Mechanical Engineering. David was able to track down one owner of the 288 GTO in Italy, who was willing to sell it. And David Lee has one of them in yellow. As a result, many enthusiasts who could easily afford a Ferrarimay be snubbed by the manufacturer and left feeling bitter. Henn, who owned more than 18 different Ferraris, including a Formula One car driven by Michael Schumacher and one of only three 275 GTB/C 6885 Speciale models ever built, was offended by the rebuttal. It seems they will plan about it after some years. The F50 was created to celebrate Ferraris milestone of 50 years in the automobile industry. The company has attempted to collect the debt several times but Tyga refused payment, so now theyre suing him for the full amount plus attorney fees along with interest. Lee along with his team won a gold medal in the 2008 Olympics. Anthony Pompliano Net Worth Phone Number, House Address, Wiki, Ashley Massengill Net Worth | Bio, Family, Address, Career, Atlas Monroe Net Worth | Age, Height, Weight, Dating And More, Beyonce S Net Worth Phone Number, House Address, Wiki, Blue Ivy Net Worth Phone Number, House Address, Wiki. The original selling price of the Huayra 730S Edition was $2,400,000 back in 2015. This income is valid for channel visits till Mar 05 David Lee, the Chairman and CEO of the Hing Wa Lee Group, is also the Chairman and CEO of the Hong Kong Stock Exchange. Ferrari Collector David Lee's $35million car collection! Only 210 units of the LaFerrari Aperta were produced, and the original selling price of the LaFerrari Aperta was around $2 million. David opened Ootoro Sushi next to Hing Wa Lee Jewelers in Walnut, and a 2014 "Huffpost" article called it "one of the best sushi restaurants in California." David Lee I Ferrari Ambassador Chairman of Hing Wa Lee Group With each passing day, Ferrari Collector David Lee overall profits continue to rise, and he is becoming more popular on the sidelines. Even parked by a wall of blazing bougainvillea, the car looks understated. You may occasionally receive promotional content from the Los Angeles Times. Early Life & Family Today David owns one of the most impressive car collections there is (specifically Ferrari). He is among a select group of people who own all the Ferrari halo cars from the past couple of decades. (Lee didnt disclose the name of the Shark Tank star, but we can surmise its fellow Ferrari fan Robert Herjavec.). Jay Kay, lead singer of the jazz-funk band Jamiroquai, is the owner of more than 50 rare cars, including a Ferrari 365 GT4 Berlinetta Boxer, a Ferrari Enzo, and a LaFerrari. I thought when I get certain cars, I would be the most happy. But its undeniably arresting: The open-top roadster looks slightly more modern than the original, with flared fenders, new rims, covered headlights and a see-through engine cover made from carbon fiber. Bio, Age, Net Worth 2023, Allegations, What is Erica Hernandez Net Worth 2023? David SK Lee (born October 21, 1969) is famous for being business executive. His collection, stored in a garage. david macneil net worth. Lee's wife, Katherine, runs Brilliant Realty, David's residential and commercial real estate agency. Explore More About her Family with Quick Facts! He explains, "I couldn't tell people how it really feels.". The grunt of this machine was handled by a 6-speed synchromesh gearbox, which made gear shifts incredibly seamless, further complimenting the cars overall performance dynamics. David Lee is a certified financial planner operating in San Diego, California, who has been in the industry for 11 years. The 250 GT initially housed a short wheelbase configuration, with the eventual launch of the long-wheelbase version of the 250 GT bearing the Lusso moniker. A 1964 250 Lusso Ferrari in the garage of private car collector David Lee in California. David SK Lee (born October 21, 1969) is famous for being business executive. The Ferrari Enzo was an important car for the Italian giant, with David Lee being one of the few chosen ones worthy enough to own this masterpiece. How many Ferraris does David Lee have? The Actor is Dating a Girlfriend named Krista Allen Currently! In addition, in 2003-2004, he was in a second-team All-SEC selection, while averaging 13 points and 7 rebounds per game. 10. Only 350 units of the renowned four-cam 275 GTB were ever made. Although Chris Evans stint as host onTop Gear was short-lived, in his prior appearances he had already revealed his love of cars and passion for Ferraris. In the early 2000s, Governor Gray Davis appointed Lee the Commissioner of California's Small Business Reform Task Force, which was established to "identify problems and ideas from the small business community concerning the regulation, communication and assistance of state government with small business" as part of the Small Business Regulatory Reform Act of 2000. One must make sacrifices in order to achieve your goals." Both vehicles were repossessed but the rental car company reports Tyga still owes nearly $45,000 on the Ferrari and more than $84,000 on the Rolls. David Lee's $50 Million Worth Ferrari Collection - in Cars David Lee previously put five generations of Ferraris out on display in front of his jewelry store in California. David is the eldest son of Hing Wa Lee and Chui Ling Fung, and when he was 9 years old, his family moved to Whittier, California. He owns every single model that Ferarri considered a "super car" produced between 1985 and the present. Bio, Age, Net Worth 2023, What is Steve Howey Net Worth 2023? A cause of death was not given."The family is extremely saddened by Tom's death," Michael Sitrick, the spokesperson, said in a statement. Lee sold it back to him but admitted he misses the LaFerrari and hopes to have another model in his garage soon. He is the Chairman of the David SK and Katherine Lee endowment program, which is dedicated to leadership development at Flintridge Preparatory School, and he is a mentor at the USC Marshall School of Business' Career Advantage Program. Laurens is valued at more than $40 million. 1.1M followers. All net worths are calculated using data drawn from public sources. While we work diligently to ensure that our numbers are as accurate as possible, unless otherwise indicated they are only estimates. I felt like it was OK to put the investment in this, because there are enough people who can accept it, Lee says. Unlike most of the Ferraris on this list, the 288 GTO has a turbocharged 2.9-liter V8 engine, which produces 400 hp and 366 lb-ft of torque. Moreover, Caroline is also the first woman from a Scandinavian country to hold the top-ranking position and 20th in the Open Era. David S.K Lee is an American businessman who is the Chairman and CEO of the Hing Wa Lee Group of companies based in Los Angeles, California. His Ferrari collection includes a 2013 FF, a 1986 Testarossa, a 2012 GTO, a 2011 458 Italia, a 2013 599 Aperta, an F12 Berlinetta, and others. The entrepreneur revealed one of the latest additions to his collection, a LaFerrari Aperta in white, estimated to cost nearly $2 million. 27 of the 58 track-only P1 GTRs were modified to become road-legal. 6,454 posts. The Ferrari Enzo was an important car for the Italian giant, with David Lee being one of the few chosen ones worthy enough to own this masterpiece. The brand has some history with Lee, who claims he was denied the chance to buy a LaFerrari Aperta because he wasnt a preferred customer. David Lee is a multimillionaire and perhaps one of the most high-profile Ferrari collectors. Yes, David is a married man. Jeff has also written a book about a two-year experience as a volunteer living in Italy. He is the owner of Hing Wa Lee Jewelers, a high-end retail store that deals in expensive. Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page. We don't support landscape mode yet. The car strictly represented the functionality aspect of the machine, with its exquisite engineering and minimal equipment list working in tandem to make the Enzo as light on its feet as possible. He collects classic and exotic cars, not only for his driving pleasure but also as an investment. Lee SK is a Hong Kong native and the owner of American Express in Hong Kong. The value of the car varies according to its condition, but a 1967 275 GTB/4 in pristine condition, just like the one David Lee owns, can fetch up to $4,500,000. David Lee is a Chinese-American businessman and Ferrari collector who has a net worth of $150 million. Herjavec said about Ferraris selective buyer process: [It] rewards people that are true to the brand and a part of it and understand the car for what it is. In a single line were his five Ferrari super cars, in matching red, which together. He married his wife Caroline Wozniacki, a Danish professional tennis player in June 2019 in Italy. Well, baby, black and white come and touched my groove again! Its how collectors protect the value of their investment, after all: The cars have to be able to be identified as authentic. According to theLos Angeles Times, Ferrari would not sell the new sports car to Lee because of his flashy look-at-me lifestyle, saying his actions embarrassed the companys desire for exclusivity. Prior to his marriage to Caroline,he has been engaged to American actressSabina Gadeckiin the year 2010. Bill Ceno has owned four limited-edition Ferraris which he purchased second hand. Ferrari execs weren't happy when Deadmau5 (real name Joel Zimmerman) had his 458 Italia Purrari wrapped in a vinyl tribute to Nyan cat, with custom badges and associated floor mats exceeded the creative limits. But according to him back then, he wasnt that high up on Ferraris invitation list, like he is now. Its not just you, Desperate mountain residents trapped by snow beg for help; We are coming, sheriff says, Look up: The 32 most spectacular ceilings in Los Angeles, Hidden illegal casinos are booming in L.A., with organized crime reaping big profits, 19 cafes that make L.A. a world-class coffee destination, David Lindley, guitarist best known for work with Jackson Browne, dies at 78, Newsom, IRS give Californians until October to file tax returns, Work phones make a comeback as offices ban WhatsApp, TikTok, Stocks jump as Wall Street cruises to best day since January, Car debt piles up as more Americans owe thousands more than vehicles are worth, Chicken-flavored ice cream? A painter and sculptor from Austria, Cornelia Hagmann makes her home in Switzerland, where she creates delightfully rich paintings, mostly of landscapes with lavish greenery and flowers. Now though, he has decided to sell the LaFerrari and here's why. Picking the color was a challenge. He was a double machine in his prime, spending most of his career in New York and the Golden State, and earning an All-Star appearance with each of those teams. 9. Overall, the celebratory machine from the Italian giant proved to be one of the most iconic supercars in the modern era. He had to wait until 2022 to add a red LaFerrari Aperta in his Big 5 collection. Only four 57SC Atlantics were ever built, and only two still exist. Ferrari often demands to see a history of ownership before allowing customers to buy and an established relationship with a local dealer is a must. Purchasing a Ferrari is unlike any other car-buying experience. The top speed of the F50 was impressive as well, standing at 201.9 mph. The company banned Harris and took him off their list, giornalisti che possono prendere in prestito un'auto (journalists entitled to loaner cars). The company wants to make sure only respectable drivers retain ownership. David Lee is a Chinese-American businessman and Ferrari collector who has a net worth of $150 million. I just had a love for them., He owns a dozen Ferraris and has loads of cash. It could go from 0-60 MPH in 4.1 seconds and reach a top speed of 200 MPH. At another was the Ferrari F1 race car driven by Michael Schumacher, which Lee said was worth $3 million. Presently, David has an estimated net worth of $61.3 million as of 2023. 5. Bio, Age, Wife, Is Jalen Carter in Jail? In 2011, Chris Harris wrote a less than complimentary blog post for Jalopnik entitled How Ferrari Spins. In the article, he claimed that Ferrari optimized test cars to ensure excellent results in magazine performance tests. Its overall character represented the world of Formula 1 like no other, and the car housed an exquisite F1-style construction that mainly comprised composites. Since then, its value has increased a lot and is rumored to be worth more than $3,000,000. Lee has appeared in numerous episodes of the CNBC series "Jay Leno's Garage.". 2016 McLaren P1 GTR The performance vehicle had various technological cues that represented the brand's expertise from the tracks of Formula 1 and its purpose-built lightweight construction was uncanny. We get to see the LaFerrari Aperta take to the streets of Los Angeles while making an intoxicating racket out of its exhaust. Former racing driver, entrepreneur and multi-millionaire Preston Henn collected Ferraris for decades and would seem to be the ideal candidate for the purchase of the limited edition LaFerrari Aperta. The 275 GTB/4 owned by David is red in color and is also the winner of the best show in the Ferrari Cavallino Concours event. As of January 2023, The estimated net worth of David Lee is more than $70 Million. They oversee jewelers, real estate, motor companies, and restaurants. A social media celebrity and a driver with the celebrated racing team, AF Corse, Cartu impresses fans with his collection of Ferraris. "I have a Mercedes S63 AMG, a Porsche Panamera, a Rolls-Royce Dawn," says Lee, who's the CEO of Hing Wa Lee Jewelers.. Although it may be a common practice by most car manufacturers, Ferrari executives were not pleased with Harris assertions. DETAILS BELOW. David has a perfect height of 6 feet 9 inches along with an average weight of 113 kg. During one episode, Evans told presenter Jeremy Clarkson about his staggering collection of vehicles, most of which were Ferraris, including nameplates like 275 GTB, GT Lusso, 458 Speciale, 250 GTO, 250, TR61, 365 GTS, and 599. Kay says he lives and breathes cars. Combien gagne t il d argent ? Regardless of building a reputation amongst Ferrari enthusiasts with his online videos, Harris from driving the brand's cars for several years. His collection boasts an incredible mix of rarity and unmatched exorbitance. MUST-READ: Watch Ferrari Collector David Lee Unveil His New LaFerrari Aperta. More than 3,000 hours over the course of a year went . To qualify for Ferraris exclusive VIP list and gain the right to purchase a limited-production supercar like the LaFerrari, an owner must be almost obsessive about Ferrari automobiles and own several models. The F1 style 6-speed automated transmission further enhanced the quick and agile nature of the Enzo, and features like an F1 style steering wheel and its minimalist carbon-fiber construction only supported its purpose-built supercar personality. When was Misty Copeland married? In addition, his hair color is blonde and his eye color is blue. A lot of people have them., He began wondering whether he could do something grander, something that would make history. Later on, he accepted an athletic scholarship to attend the University of Florida in Gainesville, Florida. David Lee is a multimillionaire and perhaps one of the most high-profile Ferrari collectors. Copyright 2022 All Rights Reserved Bio Gossip. It took him more than 3,000 hours over a year to perfect with Moto Technique, a body shop based in Surrey, England. The 1967 Ferrari 275 GTB/4 has a naturally aspirated V12 that produces 295 HP and 215 lb-ft of torque. David's Instagram account, which has more than 1.1 million followers, describes him as a "Ferrari Ambassador." His Ferrari collection includes a 1960 Ferrari 250GT Short Wheelbase Berlinetta, a 1967 Ferrari 275 GTB N.A.R.T. The F40 housed a 2.9-Liter V8 capable of a maximum power output of 478 hp at 7,000rpm and a torque of 462 lb-ft that made its presence felt at 4,000rpm. But these are mere playthings compared to Lee's collection of classic Ferraris, which is rumoured to be worth more than US$50million. The total value of his collection has been estimated in the $50 million range. Henn claimed Ferrari had damaged his reputation, so he attempted to sue the manufacturer for more than $75,000 (his legal team later withdrew the lawsuit). Presently, David has an estimated net worth of $61.3 million as of 2023. David Lee entered this world on April 29, 1983, in St. Louis, Missouri, USA. The 1967 Ferrari 275 GTB/4 is considered to be the best classic Ferrari road car of all time. The assortment of Davids Ferrari collection is truly mind-boggling. Therefore, he owns a garage full of Ferraris, many bought directly from the factory, part of a $50-million car collection he had spent years assembling. The collective value of the hyper-cars and other exotic cars on display is said to be about $40 million to $50 million. He said, I didn't want to play the game. Lee also replaced the original V-6 with a new, 3.6-liter V-8 and added a new transmission, brakes, and even a removable holder for his iPhone. 2015 Pagani Huayra 730S Da Vinci Effort and perseverance have assisted him to achieve success. The channel may have additional revenue streams, such as sponsored content and product sales, that are not reflected in these figures. Professional golfer Ian Poulter has ranked as high as the fifth best in the world but he may be more famous for the outrageous outfits he wears on the golf course. Videos on the channel are categorized into Lifestyle, Vehicle.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[468,60],'starstat_yt-medrectangle-3','ezslot_4',115,'0','0'])};__ez_fad_position('div-gpt-ad-starstat_yt-medrectangle-3-0'); Below is an estimated average earnings from advertising on the channel, depending on language, price and current audience.
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